OBJECTIVE: In December 2024, Beltway HVAC commissioned me to animate their logo to support their rebranding efforts so that the asset can be used in future advertisements.
IDENTIFYING OBSTACLES: The logo files had to be rebuilt for animation purposes as its’ original design file was not set up for it.
ROLES AND RESPONSIBILITIES: I served as the main designer and main avenue for client communication.
TOOLS: Adobe Illustrator and Adobe After Effects.
DURATION: 2 weeks.
PROCESS: After receiving the finalized logo from Beltway, I sat down and thought through the “feeling” I wanted the logo animation to convey. Since the logo features a rocket ship and the company’s message to consumers is that their services are both professional and expedient, I wanted to reflect that sense of speed and efficiency in the animation.
FINAL RESULT: The logo animation amplified the initial design and the client was satisfied with the result.
LEARNINGS: It was a fun challenge for me to think about how to expand on an existing design.
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